In 2020, brands are now responsible for creating omnichannel experiences that also drive sales. eCommerce is now something that doesn’t just happen on websites; it’s evolved as the competitive landscape has become more saturated. Social media shopping is an emerging channel that can pay big dividends, as 55% of online shoppers made a purchase through a social media channel in 2018.It’s a channel that’s growing significantly and those that embrace and leverage it can increase profits

The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of MarketoonistThis short piece of advice is so relevant in today’s digital marketing landscape. Consumers are savvy. They are very aware of what’s an ad, whether that be a banner on a website or paid search. The modern digital marketer needs to find ways where marketing is a natural conversation; not an intrusion.

Vehicular Ad-hoc Networks (VANETs) facilitate communication over roadside mobile units to exchange information between Road-Side Unit (RSU) and On-Board Unit (OBU). Route selection and optimization are challenging in these network due to its variable speed and unpredictable location.